DFP Publisher University : Getting Started with DFP Video

Lesson 7: VAST XMLs
https://youtu.be/EyTBMeaQ8uI

Lesson 8: VMAP XMLs
https://youtu.be/FRHC7DT8Wd0

Ad Operation DFP Related Questions:

• Linear
• Companion
• *Leaderboard
• Non-linear
• Non-linear ads display as overlays when an article’s content video plays.
• *True
• False
• Which of the following is not a VAST response that DFP would return to the video player?
• *Internal VAST response
• Inline VAST response
• Redirect VAST response

• Which of the following is not a common standard for video ads?
• VAST
• *VETO
• VPAID
• VMAP
• VPAID is a special version of VAST designed for interactive ads in the video player.
• *True
• False
• Google’s latest SDK for video ads is called the ___________ Media Ads 3 SDK.
• Interstitial
• Intuitive
• Immersive
• *Interactive

Fallbacks

• Video fallback reduces the likelihood to fill a video impression.
• True
• * False
• What is the correct parameter to disable fallback on an individual an ad tag?
• *nofb=1
• fallback=false
• nofb=0
• nofallback=true
• Which of the following is not a circumstance in which the video player will fallback to the next video ad?
• A blank VAST XML response
• The VAST response times out
• *Third party discrepancy
• An HTTP error

Content Ingestion

• The content ingestion feature enables you to automatically ingest and expose content metadata into DFP.
• *True
• False
• Which of the following feed types is supported by DFP?
• YouTube
• Brightcove
• Ooyala
• * All of the above
• Removing any unused videos from your feed will slow down the sync process.
• True
• *False

Ad Rules

• One method for enabling ad rules is to append the parameter ad_rule=0 to specific video ad requests.
• True
• *False
• Bumpers allow you place short video ads before or after the actual video ad runs.
• *True
• False
• Which of the following additional functionalities are gained by using ad rules?
• Frequency caps
• Priorities
• Podding
• *All of the above

Video Ad Tags

• Every master video tag must have a companion tag.
• True
• *False
• Which of the following parameters is not required in a video ad tag?
• env
• *cust_params
• iu
• sz
• You can test out your video ad tags by using Google’s Video Suite Inspector.
• *True
• False

Troubleshoot Video Ads

• In the delivery inspector, you can choose a country in which to simulate an ad request.
• *True
• False
• With a(n) _______ request, the delivery inspector will show the returned ads with their ad rules – such as podding, bumpers, etc.
• VAST
• *VMAP
• Video
• Ad Unit
• If you see an orange bar before or after a preroll pod when running a simulation, that represents a:
• VAST response.
• *bumper
• midroll
• the main video content

• The VAST XML is not the ad, but rather something that describes the ad.
• * True
• False
• An “inline” VAST XML:
• * contains a list of all the creatives.
• redirects the player to another VAST XML that contains the list of creatives.
• is an ad rules request.
• does not communicate with the video player.
• If a VAST XML’s creative list only contains flash video files, it will still display on non-flash based video players.
• True
• *False

VMAP XMLs

• VMAP stands for:
• Video Migration Ad Protocol
• *Video Multiple Ads Playlist
• Videos Mainly Are Picked
• Variety Mixed Ads Played
• VMAP XMLs contain ad tags that request VAST XMLs from DFP.
• *True
• False
• The VMAP XML contains timing data that tells the video player when to play each ad.
• *True
• False